Trusted by brands across industries
Trusted by brands across industries
Bringing AI to Life
We develop custom AI solutions for innovative companies.
Meet Elaiia, Delta Labs’ Artificial Customer Intelligence platform.
Meet Elaiia, Delta Labs’ Artificial Customer Intelligence platform.
Meet Elaiia, Delta Labs’ Artificial Customer Intelligence platform.
ELAIIA
ELAIIA
How can we make this product more attractive to Gen Z?
How should we position this for eco-conscious shoppers?
What would make you choose us over your usual brand
What motivates value seekers to try our new product?
What motivates value seekers to try our new product?
What would make you choose us over your usual brand
How should we position this for eco-conscious shoppers?
How can we make this product more attractive to Gen Z?
Always-On Customer Intelligence
Which product concept will customers choose:
Which product concept will customers choose: A or B?
Generate
Which product concept will customers choose:
Which product concept will customers choose: A or B?
Generate
Global customer populations, simulated
Elaiia uses ready to use synthetic populations based on millions of real world signals across countries, demographics, attitudes and behaviors. You can start testing immediately, even without your own data, and microtarget specific segments from day one.
Generate an image of…
A smiling quokka.
Generate
Global customer populations, simulated
Elaiia uses ready to use synthetic populations based on millions of real world signals across countries, demographics, attitudes and behaviors. You can start testing immediately, even without your own data, and microtarget specific segments from day one.
Which product concept will customers choose:
Generate an image of a quokka.
Generate
Global customer populations, simulated
Elaiia uses ready to use synthetic populations based on millions of real world signals across countries, demographics, attitudes and behaviors. You can start testing immediately, even without your own data, and microtarget specific segments from day one.
Survey data
27.5.25
Transaction data
20.8.25
Transaction data
20.8.25
Survey data
27.5.25
Transaction data
20.8.25
Transaction data
20.8.25
Tuned and extended with your data
Calibrate our global populations with your first party data so simulations mirror your segments. Where your dataset is narrow or has blind spots, Elaiia extends it with our models so predictions stay robust.
Survey data
27.5.25
Transaction data
20.8.25
Transaction data
20.8.25
Tuned and extended with your data
Calibrate our global populations with your first party data so simulations mirror your segments. Where your dataset is narrow or has blind spots, Elaiia extends it with our models so predictions stay robust.
Survey data
27.5.25
Transaction data
20.8.25
Transaction data
20.8.25
Tuned and extended with your data
Calibrate our global populations with your first party data so simulations mirror your segments. Where your dataset is narrow or has blind spots, Elaiia extends it with our models so predictions stay robust.
100+
Customer Twins
100+
Customer Twins
From first idea to launch
Elaiia supports the entire journey from early opportunity and concept exploration through pricing, messaging, creative and launch decisions. Big strategic bets and everyday optimizations are all grounded in the same simulated customer reality.
100+
Customer Twins
From first idea to launch
Elaiia supports the entire journey from early opportunity and concept exploration through pricing, messaging, creative and launch decisions. Big strategic bets and everyday optimizations are all grounded in the same simulated customer reality.
100+
Customer Twins
From first idea to launch
Elaiia supports the entire journey from early opportunity and concept exploration through pricing, messaging, creative and launch decisions. Big strategic bets and everyday optimizations are all grounded in the same simulated customer reality.
Write your question…
And why would that make you try?
What would make you try this for the first time?
If a friend sent it with 'this is so you'
Write your question…
And why would that make you try?
What would make you try this for the first time?
If a friend sent it with 'this is so you'
Guess less. Simulate more.
When several options are on the table, Elaiia runs scenarios and shows how different segments are predicted to respond so you can choose the option with the strongest expected impact before you spend, ship or respond.
Write your question…
And why would that make you try?
What would make you try this for the first time?
If a friend sent it with 'this is so you'
Guess less. Simulate more.
When several options are on the table, Elaiia runs scenarios and shows how different segments are predicted to respond so you can choose the option with the strongest expected impact before you spend, ship or respond.
Write your question…
And why would that make you try?
What would make you try this for the first time?
If a friend sent it with 'this is so you'
Guess less. Simulate more.
When several options are on the table, Elaiia runs scenarios and shows how different segments are predicted to respond so you can choose the option with the strongest expected impact before you spend, ship or respond.
You ask. Your target markets respond. See what that looks like.
Featured in:
Our Approach
01
Population Modeling
Elaiia builds full synthetic populations of individuals, not averages. That lets you run simulations on realistic customer universes and see patterns by segment.
01
Population Modeling
Elaiia builds full synthetic populations of individuals, not averages. That lets you run simulations on realistic customer universes and see patterns by segment.
01
Population Modeling
Elaiia builds full synthetic populations of individuals, not averages. That lets you run simulations on realistic customer universes and see patterns by segment.
1 <data-source>
2 <segment> Gen Z </segment>
3 <channel> Instagram </channel>
4 <spend> CHF 18.60 </spend>
5 <tags> plant-based </tags>
6 <tags> low-waste </tags>
7 <interest-tags>
8 plant-based, low-waste 9 </interest-tags> 10 <survey_agree_rate> 11 76 percent 12 </survey_agree_rate> 13 <top_priority> 14 authenticity 15 </top_priority> 16 <status> 17 training complete
1 <data-source>
2 <segment> Gen Z </segment>
3 <channel> Instagram </channel>
4 <spend> CHF 18.60 </spend>
5 <tags> plant-based </tags>
6 <tags> low-waste </tags>
7 <interest-tags>
8 plant-based, low-waste 9 </interest-tags> 10 <survey_agree_rate> 11 76 percent 12 </survey_agree_rate> 13 <top_priority> 14 authenticity 15 </top_priority> 16 <status> 17 training complete
02
Data Foundation
These populations are learned from large scale behavioral and attitudinal data. When you connect first party data, Elaiia aligns its populations to your customer base.
1 <data-source>
2 <segment> Gen Z </segment>
3 <channel> Instagram </channel>
4 <spend> CHF 18.60 </spend>
5 <tags> plant-based </tags>
6 <tags> low-waste </tags>
7 <interest-tags>
8 plant-based, low-waste 9 </interest-tags> 10 <survey_agree_rate> 11 76 percent 12 </survey_agree_rate> 13 <top_priority> 14 authenticity 15 </top_priority> 16 <status> 17 training complete
02
Data Foundation
These populations are learned from large scale behavioral and attitudinal data. When you connect first party data, Elaiia aligns its populations to your customer base.
1 <data-source>
2 <segment> Gen Z </segment>
3 <channel> Instagram </channel>
4 <spend> CHF 18.60 </spend>
5 <tags> plant-based </tags>
6 <tags> low-waste </tags>
7 <interest-tags>
8 plant-based, low-waste 9 </interest-tags> 10 <survey_agree_rate> 11 76 percent 12 </survey_agree_rate> 13 <top_priority> 14 authenticity 15 </top_priority> 16 <status> 17 training complete
02
Data Foundation
These populations are learned from large scale behavioral and attitudinal data. When you connect first party data, Elaiia aligns its populations to your customer base.
Retrieved
Relevant data
Ready
Update triggered
Skipped
Redundant data
Enforced
Data privacy enforced
+14%
Training accuracy
Retrieved
Relevant data
Ready
Update triggered
Skipped
Redundant data
Enforced
Data privacy enforced
+14%
Training accuracy
03
Dynamic Data Retrieval
For each question, Elaiia automatically pulls the signals that matter from surveys, CRM and market data so its predictions are context aware and up to date.
Retrieved
Relevant data
Ready
Update triggered
Skipped
Redundant data
Enforced
Data privacy enforced
+14%
Training accuracy
03
Dynamic Data Retrieval
For each question, Elaiia automatically pulls the signals that matter from surveys, CRM and market data so its predictions are context aware and up to date.
Retrieved
Relevant data
Ready
Update triggered
Skipped
Redundant data
Enforced
Data privacy enforced
+14%
Training accuracy
03
Dynamic Data Retrieval
For each question, Elaiia automatically pulls the signals that matter from surveys, CRM and market data so its predictions are context aware and up to date.
Proven Impact
Always-on intelligence
24/7
Elaiia acts as a persistent customer layer that is ready whenever a new question, idea or issue comes up.
Always-on intelligence
24/7
Elaiia acts as a persistent customer layer that is ready whenever a new question, idea or issue comes up.
Always-on intelligence
24/7
Elaiia acts as a persistent customer layer that is ready whenever a new question, idea or issue comes up.
Result alignment
95%
In backtests Elaiia’s results matched traditional human studies with up to 95% alignment.
Result alignment
95%
In backtests Elaiia’s results matched traditional human studies with up to 95% alignment.
Result alignment
95%
In backtests Elaiia’s results matched traditional human studies with up to 95% alignment.
Faster decisions
15x
Teams get answers in hours instead of weeks, making decisions up to 15 times faster.
Faster decisions
15x
Teams get answers in hours instead of weeks, making decisions up to 15 times faster.
Faster decisions
15x
Teams get answers in hours instead of weeks, making decisions up to 15 times faster.
Lower testing costs
85%
85%
85%
Simulations in Elaiia cut insight costs by up to 85% compared with traditional surveys and focus groups.
''Elaiia helps us iterate quickly and work more agile, because we can bring the customer voice into decisions instantly throughout our iteration cycles.”
Christian Wensor — Lorenz Snacks
''Elaiia helps us iterate quickly and work more agile, because we can bring the customer voice into decisions instantly throughout our iteration cycles.”
Christian Wensor — Lorenz Snacks
Subscriptions
From industry models to your data — start where you are.
Monthly
Annually (-20% )
Pro, starting at
CHF 1'290
/month
For small teams that want fast answers on our pre-built industry models.
Access to predefined population models for your industry
Mircotargeting on specific customer attributes in our data models
Dynamic report dashboard
40M tokens per month
Starts with 1 country (add more anytime)
Most popular
Model+, starting at
CHF 1'990
/month
For teams that want custom segments built from millions of datapoints in our population models.
Everything in Pro, plus:
Build your own twin segments using our data library
Select additional, custom variables from our data library
Add more data packs to your setup
Early access to new features and models
Enterprise
Custom
/month
For businesses that want Elaiia calibrated to their own customers.
Calibration on your proprietary (non-PII) customer data
Run in-depth simulations and qualitative-style “interviews” with synthetic customers
Segment results by your own internal categories
Includes full system setup and onboarding
Custom pricing based on data
Monthly
Annually (-20% )
Pro, starting at
CHF 1'290
/month
For small teams that want fast answers on our pre-built industry models.
Access to predefined population models for your industry
Mircotargeting on specific customer attributes in our data models
Dynamic report dashboard
40M tokens per month
Starts with 1 country (add more anytime)
Most popular
Model+, starting at
CHF 1'990
/month
For teams that want custom segments built from millions of datapoints in our population models.
Everything in Pro, plus:
Build your own twin segments using our data library
Select additional, custom variables from our data library
Add more data packs to your setup
Early access to new features and models
Enterprise
Custom
/month
For businesses that want Elaiia calibrated to their own customers.
Calibration on your proprietary (non-PII) customer data
Run in-depth simulations and qualitative-style “interviews” with synthetic customers
Segment results by your own internal categories
Includes full system setup and onboarding
Custom pricing based on data
Monthly
Annually (-20% )
Pro, starting at
CHF 1'290
/month
For small teams that want fast answers on our pre-built industry models.
Access to predefined population models for your industry
Mircotargeting on specific customer attributes in our data models
Dynamic report dashboard
40M tokens per month
Starts with 1 country (add more anytime)
Most popular
Model+, starting at
CHF 1'990
/month
For teams that want custom segments built from millions of datapoints in our population models.
Everything in Pro, plus:
Build your own twin segments using our data library
Select additional, custom variables from our data library
Add more data packs to your setup
Early access to new features and models
Enterprise
Custom
/month
For businesses that want Elaiia calibrated to their own customers.
Calibration on your proprietary (non-PII) customer data
Run in-depth simulations and qualitative-style “interviews” with synthetic customers
Segment results by your own internal categories
Includes full system setup and onboarding
Custom pricing based on data
Monthly
Annually (-20% )
Pro, starting at
CHF 1'290
/month
For small teams that want fast answers on our pre-built industry models.
Access to predefined population models for your industry
Mircotargeting on specific customer attributes in our data models
Dynamic report dashboard
40M tokens per month
Starts with 1 country (add more anytime)
Most popular
Model+, starting at
CHF 1'990
/month
For teams that want custom segments built from millions of datapoints in our population models.
Everything in Pro, plus:
Build your own twin segments using our data library
Select additional, custom variables from our data library
Add more data packs to your setup
Early access to new features and models
Enterprise
Custom
/month
For businesses that want Elaiia calibrated to their own customers.
Calibration on your proprietary (non-PII) customer data
Run in-depth simulations and qualitative-style “interviews” with synthetic customers
Segment results by your own internal categories
Includes full system setup and onboarding
Custom pricing based on data
Leadership & Experts
Co-Founder and Chief Executive Officer
Dr. Cindy Candrian
Co-Founder and Chief Executive Officer
Dr. Cindy Candrian
Co-Founder and Chief Executive Officer
Dr. Cindy Candrian
Co-Founder and Chief Executive Officer
Dr. Cindy Candrian
Co-Founder and Chief Product Officer
Dr. Anne Scherer
Co-Founder and Chief Product Officer
Dr. Anne Scherer
Co-Founder and Chief Product Officer
Dr. Anne Scherer
Co-Founder and Chief Product Officer
Dr. Anne Scherer
Chief Happiness Officer
Benji
Chief Happiness Officer
Benji
Chief Happiness Officer
Benji
Chief Happiness Officer
Benji
Nick Smit
Nick Smit
Nick Smit
Nick Smit
Ákos Kőműves
Ákos Kőműves
Ákos Kőműves
Ákos Kőműves
Ricardo Osti Carcano
Ricardo Osti Carcano
Ricardo Osti Carcano
Ricardo Osti Carcano
Legal Advisor, Data Protection
Dr. Fabienne Genoud
Legal Advisor, Data Protection
Dr. Fabienne Genoud
Legal Advisor, Data Protection
Dr. Fabienne Genoud
Legal Advisor, Data Protection
Dr. Fabienne Genoud
Scientific Advisor, ETH Zurich
Prof. Dr. Florian von Wangenheim
Scientific Advisor, ETH Zurich
Prof. Dr. Florian von Wangenheim
Scientific Advisor, ETH Zurich
Prof. Dr. Florian von Wangenheim
Scientific Advisor, ETH Zurich
Prof. Dr. Florian von Wangenheim
From Zurich’s academic excellence to global industry trust, Delta Labs AG defines trusted Swiss innovation.
Delta Labs AG is officially recognized as a startup by the University of Zurich, embodying the spirit of innovation and academic excellence that UZH stands for.
From Zurich’s academic excellence to global industry trust, Delta Labs AG defines trusted Swiss innovation.
Delta Labs AG is officially recognized as a startup by the University of Zurich, embodying the spirit of innovation and academic excellence that UZH stands for.
From Zurich’s academic excellence to global industry trust, Delta Labs AG defines trusted Swiss innovation.
Delta Labs AG is officially recognized as a startup by the University of Zurich, embodying the spirit of innovation and academic excellence that UZH stands for.
Answers
We've gone ahead and answered some of the questions you might have.
How do I use the platform?
How does implementation work?
What kind of data is needed for training and do I have enough data?
Which teams use Elaiia?
Are the insights from Elaiia really valid?
How is my customer data handled and protected?
How do I use the platform?
How does implementation work?
What kind of data is needed for training and do I have enough data?
Which teams use Elaiia?
Are the insights from Elaiia really valid?
How is my customer data handled and protected?
How do I use the platform?
How does implementation work?
What kind of data is needed for training and do I have enough data?
Which teams use Elaiia?
Are the insights from Elaiia really valid?
How is my customer data handled and protected?