Trusted by brands across industries
Trusted by brands across industries
Bringing AI to Life
We develop custom AI solutions for innovative companies.
Imagine if you could ask your customers anything - and get answers instantly.
Imagine if you could ask your customers anything - and get answers instantly.
Imagine if you could ask your customers anything - and get answers instantly.
TWINS
TWINS
How can we make this product more attractive to Gen Z?
How should we position this for eco-conscious shoppers?
What would make you choose us over your usual brand
What motivates value seekers to try our new product?
What motivates value seekers to try our new product?
What would make you choose us over your usual brand
How should we position this for eco-conscious shoppers?
How can we make this product more attractive to Gen Z?
Say hello to AI Twins of Customers
Generate 300 AI Twins of…
Generate 300 AI Twins of Swiss Gen Z customers...
Generate
Generate 300 AI Twins of…
Generate 300 AI Twins of Swiss Gen Z customers...
Generate
Realistic digital customers, generated by AI
Customer Twins are lifelike, logic-consistent digital profiles that mirror how your real customers think, feel, and decide.
Generate an image of…
A smiling quokka.
Generate
Realistic digital customers, generated by AI
Customer Twins are lifelike, logic-consistent digital profiles that mirror how your real customers think, feel, and decide.
Generate 300 AI Twins of…
Generate an image of a quokka.
Generate
Realistic digital customers, generated by AI
Customer Twins are lifelike, logic-consistent digital profiles that mirror how your real customers think, feel, and decide.
Survey data
27.5.25
Transaction data
20.8.25
Transaction data
20.8.25
Survey data
27.5.25
Transaction data
20.8.25
Transaction data
20.8.25
Built for your customer reality
Start instantly with our ready-trained global Twin populations — or set up Twins on your proprietary data to simulate simulate your exact customers.
Survey data
27.5.25
Transaction data
20.8.25
Transaction data
20.8.25
Built for your customer reality
Start instantly with our ready-trained global Twin populations — or set up Twins on your proprietary data to simulate simulate your exact customers.
Survey data
27.5.25
Transaction data
20.8.25
Transaction data
20.8.25
Built for your customer reality
Start instantly with our ready-trained global Twin populations — or set up Twins on your proprietary data to simulate simulate your exact customers.
100+
Customer Twins
100+
Customer Twins
Built for real customer centricity
Forget guesswork. You can ask any question, from product fit to emotional response, and get instant, human-like answers. It’s like having hundreds of real customers on call.
100+
Customer Twins
Built for real customer centricity
Forget guesswork. You can ask any question, from product fit to emotional response, and get instant, human-like answers. It’s like having hundreds of real customers on call.
100+
Customer Twins
Built for real customer centricity
Forget guesswork. You can ask any question, from product fit to emotional response, and get instant, human-like answers. It’s like having hundreds of real customers on call.
Write your question…
And why would that make you try?
What would make you try this for the first time?
If a friend sent it with 'this is so you'
Write your question…
And why would that make you try?
What would make you try this for the first time?
If a friend sent it with 'this is so you'
Designed to drive confident decisions
Teams use Twins to test ideas, refine messaging, and simulate market reactions — all before spending a cent. Faster paths to better decisions.
Write your question…
And why would that make you try?
What would make you try this for the first time?
If a friend sent it with 'this is so you'
Designed to drive confident decisions
Teams use Twins to test ideas, refine messaging, and simulate market reactions — all before spending a cent. Faster paths to better decisions.
Write your question…
And why would that make you try?
What would make you try this for the first time?
If a friend sent it with 'this is so you'
Designed to drive confident decisions
Teams use Twins to test ideas, refine messaging, and simulate market reactions — all before spending a cent. Faster paths to better decisions.
You ask. Hundreds of AI Twins respond. See what that looks like.
Our Approach
01
Population Modeling
We train full populations of hundreds of realistic individuals, not averages. This enables detailed insights across segments, including edge cases and behavioral patterns.
01
Population Modeling
We train full populations of hundreds of realistic individuals, not averages. This enables detailed insights across segments, including edge cases and behavioral patterns.
01
Population Modeling
We train full populations of hundreds of realistic individuals, not averages. This enables detailed insights across segments, including edge cases and behavioral patterns.
1 <data-source>
2 <segment> Gen Z </segment>
3 <channel> Instagram </channel>
4 <spend> CHF 18.60 </spend>
5 <tags> plant-based </tags>
6 <tags> low-waste </tags>
7 <interest-tags>
8 plant-based, low-waste 9 </interest-tags> 10 <survey_agree_rate> 11 76 percent 12 </survey_agree_rate> 13 <top_priority> 14 authenticity 15 </top_priority> 16 <status> 17 training complete
1 <data-source>
2 <segment> Gen Z </segment>
3 <channel> Instagram </channel>
4 <spend> CHF 18.60 </spend>
5 <tags> plant-based </tags>
6 <tags> low-waste </tags>
7 <interest-tags>
8 plant-based, low-waste 9 </interest-tags> 10 <survey_agree_rate> 11 76 percent 12 </survey_agree_rate> 13 <top_priority> 14 authenticity 15 </top_priority> 16 <status> 17 training complete
02
Data Foundation
AI Twins are based on millions of datapoints — from your proprietary data or from our global populations. This ensures every Twin reflects real behavior.
1 <data-source>
2 <segment> Gen Z </segment>
3 <channel> Instagram </channel>
4 <spend> CHF 18.60 </spend>
5 <tags> plant-based </tags>
6 <tags> low-waste </tags>
7 <interest-tags>
8 plant-based, low-waste 9 </interest-tags> 10 <survey_agree_rate> 11 76 percent 12 </survey_agree_rate> 13 <top_priority> 14 authenticity 15 </top_priority> 16 <status> 17 training complete
02
Data Foundation
AI Twins are based on millions of datapoints — from your proprietary data or from our global populations. This ensures every Twin reflects real behavior.
1 <data-source>
2 <segment> Gen Z </segment>
3 <channel> Instagram </channel>
4 <spend> CHF 18.60 </spend>
5 <tags> plant-based </tags>
6 <tags> low-waste </tags>
7 <interest-tags>
8 plant-based, low-waste 9 </interest-tags> 10 <survey_agree_rate> 11 76 percent 12 </survey_agree_rate> 13 <top_priority> 14 authenticity 15 </top_priority> 16 <status> 17 training complete
02
Data Foundation
AI Twins are based on millions of datapoints — from your proprietary data or from our global populations. This ensures every Twin reflects real behavior.
Retrieved
Relevant data
Ready
Update triggered
Skipped
Redundant data
Enforced
Data privacy enforced
+14%
Training accuracy
Retrieved
Relevant data
Ready
Update triggered
Skipped
Redundant data
Enforced
Data privacy enforced
+14%
Training accuracy
03
Dynamic Data Retrieval
A custom RAG system analyzes your question and retrieves only the data needed to train the twins—across surveys, CRM, and segmentations.
Retrieved
Relevant data
Ready
Update triggered
Skipped
Redundant data
Enforced
Data privacy enforced
+14%
Training accuracy
03
Dynamic Data Retrieval
A custom RAG system analyzes your question and retrieves only the data needed to train the twins—across surveys, CRM, and segmentations.
Retrieved
Relevant data
Ready
Update triggered
Skipped
Redundant data
Enforced
Data privacy enforced
+14%
Training accuracy
03
Dynamic Data Retrieval
A custom RAG system analyzes your question and retrieves only the data needed to train the twins—across surveys, CRM, and segmentations.
Proven Impact
Cost reduction
85%
85%
85%
Compared to traditional research, Customer Twins reduce costs by up to 85% per project.
Faster
80%
Insights delivered in minutes, not weeks. Teams move from question to clarity up to 15× faster.
Faster
80%
Insights delivered in minutes, not weeks. Teams move from question to clarity up to 15× faster.
Faster
80%
Insights delivered in minutes, not weeks. Teams move from question to clarity up to 15× faster.
Result alignment
95%
In validation studies, our Customer Twins matched traditional research outcomes with 95% accuracy.
Result alignment
95%
In validation studies, our Customer Twins matched traditional research outcomes with 95% accuracy.
Result alignment
95%
In validation studies, our Customer Twins matched traditional research outcomes with 95% accuracy.
Market penetration
+15%
Products launched with Customer Twins achieved 15% higher market penetration by better matching segment needs.
Market penetration
+15%
Products launched with Customer Twins achieved 15% higher market penetration by better matching segment needs.
Market penetration
+15%
Products launched with Customer Twins achieved 15% higher market penetration by better matching segment needs.
Subscriptions
Three different subscriptions to match your companies' needs.
Monthly
Annually (-20% )
Basic
CHF 690
/month
Ideal for teams looking to get started with AI Twins.
Access to pre-defined Twin populations
Subsegments by geography, age, gender
20,000,000 tokens included per month
Additional usage: CHF 40 per extra 1,000,000 tokens
Additional regions, volume packs can be added anytime upon request
Pro
CHF 1'290
/month
For teams that want deeper segmentation and more flexibility in testing.
Access to pre-defined Twin populations
Mircotargeting on specific customer attributes in our data models
Interlocked data
40,000,000 tokens per month
Additional usage billed at CHF 20 per 1,000,000 tokens
Enterprise
Custom
/month
For businesses ready to build Twins on their own customer data to gain deeper, company-specific insights.
Setup of AI Twins based on your proprietary (non-PII) customer data
Directly interview realistic synthetic customers
Segment by your own internal categories
Includes full system setup and onboarding
Custom pricing based on data
Monthly
Annually (-20% )
Basic
CHF 690
/month
Ideal for teams looking to get started with AI Twins.
Access to pre-defined Twin populations
Subsegments by geography, age, gender
20,000,000 tokens included per month
Additional usage: CHF 40 per extra 1,000,000 tokens
Additional regions, volume packs can be added anytime upon request
Pro
CHF 1'290
/month
For teams that want deeper segmentation and more flexibility in testing.
Access to pre-defined Twin populations
Mircotargeting on specific customer attributes in our data models
Interlocked data
40,000,000 tokens per month
Additional usage billed at CHF 20 per 1,000,000 tokens
Enterprise
Custom
/month
For businesses ready to build Twins on their own customer data to gain deeper, company-specific insights.
Setup of AI Twins based on your proprietary (non-PII) customer data
Directly interview realistic synthetic customers
Segment by your own internal categories
Includes full system setup and onboarding
Custom pricing based on data
Monthly
Annually (-20% )
Basic
CHF 690
/month
Ideal for teams looking to get started with AI Twins.
Access to pre-defined Twin populations
Subsegments by geography, age, gender
20,000,000 tokens included per month
Additional usage: CHF 40 per extra 1,000,000 tokens
Additional regions, volume packs can be added anytime upon request
Pro
CHF 1'290
/month
For teams that want deeper segmentation and more flexibility in testing.
Access to pre-defined Twin populations
Mircotargeting on specific customer attributes in our data models
Interlocked data
40,000,000 tokens per month
Additional usage billed at CHF 20 per 1,000,000 tokens
Enterprise
Custom
/month
For businesses ready to build Twins on their own customer data to gain deeper, company-specific insights.
Setup of AI Twins based on your proprietary (non-PII) customer data
Directly interview realistic synthetic customers
Segment by your own internal categories
Includes full system setup and onboarding
Custom pricing based on data
Monthly
Annually (-20% )
Basic
CHF 690
/month
Ideal for teams looking to get started with AI Twins.
Access to pre-defined Twin populations
Subsegments by geography, age, gender
20,000,000 tokens included per month
Additional usage: CHF 40 per extra 1,000,000 tokens
Additional regions, volume packs can be added anytime upon request
Pro
CHF 1'290
/month
For teams that want deeper segmentation and more flexibility in testing.
Access to pre-defined Twin populations
Mircotargeting on specific customer attributes in our data models
Interlocked data
40,000,000 tokens per month
Additional usage billed at CHF 20 per 1,000,000 tokens
Enterprise
Custom
/month
For businesses ready to build Twins on their own customer data to gain deeper, company-specific insights.
Setup of AI Twins based on your proprietary (non-PII) customer data
Directly interview realistic synthetic customers
Segment by your own internal categories
Includes full system setup and onboarding
Custom pricing based on data
Leadership & Experts
Co-Founder and Chief Executive Officer
Dr. Cindy Candrian
Co-Founder and Chief Executive Officer
Dr. Cindy Candrian
Co-Founder and Chief Executive Officer
Dr. Cindy Candrian
Co-Founder and Chief Executive Officer
Dr. Cindy Candrian
Co-Founder and Chief Revenue Officer
Dr. Anne Scherer
Co-Founder and Chief Revenue Officer
Dr. Anne Scherer
Co-Founder and Chief Revenue Officer
Dr. Anne Scherer
Co-Founder and Chief Revenue Officer
Dr. Anne Scherer
Chief Happiness Officer
Benji
Chief Happiness Officer
Benji
Chief Happiness Officer
Benji
Chief Happiness Officer
Benji
Chief Technology Officer
Pavel Svitek
Chief Technology Officer
Pavel Svitek
Chief Technology Officer
Pavel Svitek
Chief Technology Officer
Pavel Svitek
Chief Data Officer
Nick Smit
Chief Data Officer
Nick Smit
Chief Data Officer
Nick Smit
Chief Data Officer
Nick Smit
Legal Advisor, Data Protection
Dr. Fabienne Genoud
Legal Advisor, Data Protection
Dr. Fabienne Genoud
Legal Advisor, Data Protection
Dr. Fabienne Genoud
Legal Advisor, Data Protection
Dr. Fabienne Genoud
Scientific Advisor, ETH Zurich
Prof. Dr. Florian von Wangenheim
Scientific Advisor, ETH Zurich
Prof. Dr. Florian von Wangenheim
Scientific Advisor, ETH Zurich
Prof. Dr. Florian von Wangenheim
Scientific Advisor, ETH Zurich
Prof. Dr. Florian von Wangenheim
From Zurich’s academic excellence to global industry trust, Delta Labs AG defines trusted Swiss innovation.
Delta Labs AG is officially recognized as a startup by the University of Zurich, embodying the spirit of innovation and academic excellence that UZH stands for.
From Zurich’s academic excellence to global industry trust, Delta Labs AG defines trusted Swiss innovation.
Delta Labs AG is officially recognized as a startup by the University of Zurich, embodying the spirit of innovation and academic excellence that UZH stands for.
From Zurich’s academic excellence to global industry trust, Delta Labs AG defines trusted Swiss innovation.
Delta Labs AG is officially recognized as a startup by the University of Zurich, embodying the spirit of innovation and academic excellence that UZH stands for.
Answers
We've gone ahead and answered some of the questions you might have.
How do I use the platform?
How does implementation work?
What kind of data is needed for training — and do I have enough data?
Which teams use Customer Twins?
Are the insights from AI Customer Twins really valid?
How is my customer data handled and protected?
How do I use the platform?
How does implementation work?
What kind of data is needed for training — and do I have enough data?
Which teams use Customer Twins?
Are the insights from AI Customer Twins really valid?
How is my customer data handled and protected?
How do I use the platform?
How does implementation work?
What kind of data is needed for training — and do I have enough data?
Which teams use Customer Twins?
Are the insights from AI Customer Twins really valid?
How is my customer data handled and protected?